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Public Relations

 
Every Picture Tells A Story

Special Olympics Maryland strives to portray the athletes involved in our sports program as athletes in the truest sense. The following guidelines will help you to capture the moment that will last a lifetime. Without your eyes ... our story could not be conveyed.

Photo Guidelines

  • Athletes must appear in proper attire. They should not be wearing jeans, slacks, sweaters or street shoes.

  • During a competition, an athlete should not be wearing medals, ribbons, hats, jewelry or sunglasses.

  • Coaches, partners and volunteers should also be dressed appropriately.

  • Special Olympics logos should be clearly displayed.

  • Action shots and social interactions between coach and athlete, athlete and athlete, volunteer and athletes, family member and athletes, are emphasized. Action shots enable us to convey to the public that we are a sports program.

  • Shots of older athletes being kissed or hugged while on the awards stands should be avoided.

  • Athletes shaking the hand of the presenter, raising his/her hand in a "number one" salute or fist or holding their medals are acceptable shots.

  • Athletes must adhere to sport rules. (No photos of athletes being helped or supported ... unless as a part of our Motor Activities Training Program or other low-skilled event).

  • Action shots should be balanced by "feel good" moments. The media tends to over-emphasize the emotional aspect of our program, showing the hugging, pats on the back, etc.

  • Our athletes should not be portrayed in child-like, enabling or compromising situations.

  • Track and Field is but one of our many year-round sports. Shoot the variety of sports.

  • Do not photograph athletes with clowns or other child-like influences such as mascots, balloons, toys, etc.

  • Do not photograph athletes that appear younger than eight years old.

  • Balance the portrayal between high-skilled athletes and with physical disabilities. Avoid an emphasis on athletes using crutches, walkers or wheelchairs.

  • Everyone wants to look their best in photos. Portray our athletes in as flattering a light as possible, yet natural.

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